ENJOY THE SHOW
[WHILE YOU STILL CAN]
ADFED / BBDO / AV FOR YOU
February 2025
MACHINE SHOP - MINNEAPOLIS, MN
process
design
I was honored to take on the role as lead producer for AdFed’s annual award show; a chance to throw my hat into years of creative rings. The theme for 2025 was artificial intelligence vs. human intelligence—a concept developed by BBDO that I was eager to build on. From proposing initial renderings in my presentation to the AdFed board and BBDO to supplying spec sheets for inquiring sponsors, I was responsible for bringing each activation to life, handling both strategy and detail.
sourcing
Working with limited time and budget constraints, I sourced all materials for The Show—most notably a $1,000 vending machine and the quirky items that filled it—within just a few weeks.
strategy
Good storytelling drives the concept. I see events as a way to tell these stories, and I wanted every aspect of the night to amplify BBDO’s concept. With the incredible teamwork between AV for You and AdFed, we used audio, visual, lighting and cameras to throw those punches.
execution
Writing run of shows, pull lists, ensuring labor and managing cross functional teams, vendors coordination, and being hands on during set up, my role at Hana April Inc. does not stop at design and planning.
With a sold-out show and over 800 guests, we managed to overcome freezing winds, tight production schedules and a small venue.
